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WORKING WITH THE MEDIA

This full day course is from 9.30am to 4.30pm

Who should come on the course

This course will benefit anyone looking to raise the profile of their organisation by engaging with the media.

The aims of the course

The course will give you a greater understanding of how you can interest the press in your story; how best to represent your organisation and how to deal with press interest, both the positive and the negative.

The objectives of the course

Participants will learn to:
• Identify a good news story
• Write a news release
• Understand what makes an interesting photocall
• Give a good interview
• Protect your organisation’s reputation.

Our trainer

Doreen Graham is an experienced Communications Manager and has worked for Health in Mind for five years. She was editor of a specialist publication for ten years, moving on to set up a dedicated press, publications and campaigns division for one of Scotland’s largest charities. In this role, she was a regular broadcaster and worked closely with various production teams on specialist programmes such as BBC Scotland’s ‘Wildlife Detectives’, the BBC Panorama programme ’The Cruelty Connection’ and Channel 4’s ‘Pet Rescue’.

Doreen is a member of the Chartered Institute of Public Relations.